Finding the Right Path: Making Strategic Moves

If a small business is to thrive and grow in this decade of change, it will have to embark on a number of strategic moves. Actions that redefine the business, create new innovative products, result in differentiation, or develop new markets.

Blue Ocean Strategies offer a seeming challenge to traditional Differentiation strategies, replacing "competitive advantage" with "value innovation" as the primary goal. This presentation examines the difference between these two models as applied to a title company. The presentation teaches agency owners how to determine and evaluate current strategies, offers examples of potential new markets for title companies, and a plan of action to become a Blue Ocean Company.

All CBA speeches and presentations are customized to meet the unique needs of the organization with which we work. Typically, a presentation can be 60, 75, or 90 minutes. Presentations are developed for the intended audience, whether owners, executives, managers, employees, or sales. Participants attending a "Finding the Right Path" presentation will be able to purchase a copy of CBA's book Finding The Right Path: A Guide To Leading and Managing A Title Insurance Company

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